Book cover created by the studio for Editora Gente. This book quickly became a bestseller in its field.
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In this book, Sulivan França engages in a direct conversation with the new entrepreneur seeking a better understanding of the reality of their market and company.
"Often, we are so passionate about our business that we cannot clearly see its weaknesses and problems," says the author.
Four dimensions of the brain contribute to the formation of personality, and in this work, the author teaches how to highlight the positive factor in each, fostering the development of positive management skills focused on results.
