HAPPY CLIENTS ︎
HAPPY CLIENTS
︎
LET’S TALK ︎
LET’S TALK ︎
LET’S TALK ︎
LET’S TALK ︎ LET’S TALK ︎ LET’S TALK ︎
THE POSTER
When we look at the poster, we observe the bold dance between art and transformation, guided by the tropical color palette and the symmetry that plays hide-and-seek.At its epicenter, the letter A takes on the role of an artist with sharp brushes, cutting through the matter of nature like a creative chef in the kitchen, revealing new forms, aromas, colors, sounds. It's almost as if art were the secret recipe that turns banality into a sensory explosion.
There's also the breaking of words. Art-Trans-Forms - a concrete-textual juggling act that reflects the intriguing play of contemporary art. Transition, transmutation, transformation - art is a linguistic contortionist that reinvents objects, ideas, and symbols.
The poster horizontally dances from ART to FORM, playing with colors that reverse like acrobats in a visual spectacle. The center transforms, it's the turning point, where the rules of the game reverse, colors rebel, and the fruit becomes the star of the performance. A vertically firm fruit, crossing all horizontal lines, a juicy witness of transformation in action.
The vibrant, tropical colors like a sunny day, whisper the aroma of nature, transporting us to a sensory Brazil. The poster is a celebration of Brazilianness, an invitation for artists to see themselves reflected in the dance of this tropical spectacle.
May each stroke be a toast to the artists, a tribute to their ability to turn the mundane into magic. Aristotle said that art imitates nature. This poster is more than an imitation of nature; it's an echo of the artist's essence, a feast for the senses, and an invitation for all to dive into the magic that is transformative art.
THE EXHIBITION
With the theme ART TRANSFORMS, the ultimate goal of the contest was to assemble an exhibition of graphic design featuring the produced posters, scheduled for early 2024. The exhibition honored this important means of communication, the poster, which is essential to the cultural scene of metropolises by bringing images, typography, and calligraphy that impact urban spaces, making contemporary visual languages public.
