THE CORNERSTONE
This is the first stone set in the construction of a masonry foundation. All other stones will be set in reference to this stone, thus determining the position of the entire structure.The cornerstone, which typically includes inscriptions such as the date and identification of the builder, is traditionally found in the northeast corner of the structure.Based on this concept, the symbol representing the cornerstone of the brand was created. It points to the northeast. Additionally, it represents the quotation mark symbol and can be used in the brand's communication to emphasize what it says and does.
LOGO CONSTRUCTION
It was from this symbol – the cornerstone – that the logo was built (with pardon for the pun 😅️).Therefore, it features a proprietary and exclusive typography, bringing a unique identity to the brand.